Best Practices to Consider While Giving Corporate Gifts

What’s the best way to build a stronger relationship with the company’s recipients? The only way to show that they are valued and appreciated is by gifting them with something that will leave a lasting impression on them. 

There might be many ideas now coming to your mind when you think about gifting. You might be thinking of general gift ideas such as mugs, pens, calendars, etc. But these are common corporate gifts UAE provided by companies.

To choose the right gifts, here in this blog, “Best Practices to Consider While Giving Corporate Gifts”, we are going to discuss what practices to follow while choosing the perfect corporate gift.

Why is corporate gifting important?

If you are still thinking, does a corporate gift play an important role? Yes, it does in many ways. First of all, gifting is a way of showing appreciation, gratitude, and value. It strengthens business relationships and builds a positive company image. Showing these gestures can have many impacts as well. It can lead to increased loyalty and productivity. If you have chosen thoughtful gifts that resonate with your recipients and your company, it can serve as an effective marketing tool that will last your company’s name in the minds of recipients always. Hence, taking a step toward long-term business and growth.

Best practices to follow while choosing a corporate gift

Corporate gifting is a daunting task. It can go right or wrong. But the chances of getting it wrong are more if you don’t choose wisely. To choose the right gift that will leave a lasting impression there are some necessary practices to follow. Such as making some efforts in understanding your recipient’s interests and needs, so you will be able to make your recipient happy and leave a lasting impression.

Here, we are going to discuss a few best practices to follow when selecting a corporate gift:

1. Understand personal preferences

One of the most crucial aspects to consider while gifting in any company is overlooking the preferences of the recipients. This is merely important while gifting because it can show how much you are paying attention to them.

Not noticing recipients’s likes, needs, and choices can demonstrate complete unprofessionalism. For example, some might prefer a sleek journal, a travel-friendly coffee mug with a lid, a stylish pen, or a phone holder. Whereas some may prefer food baskets. Customizing for each recipient according to their preferences can help you choose the right gift for them.

2. Choose appropriate gifts

Choosing the appropriate gifts is another best practice to follow while corporate gifting. It is important to avoid giving something that is too common, boring, too personal, or inappropriate. For example, what is seen common everywhere is gifting stationary or notebooks that are considered as commonly accepted gifts.

Other common gifts that may not be well received by everyone are perfumes, which can also be considered personal gifts. Avoid these usual gifts, and think out-of-box and gift something appropriate to each recipient's taste.

3. Going overboard

Don’t take corporate gifting as a competition to see who gifts better. It's not about competing with others, by buying luxury or extravagant gifts. It’s about showing appreciation, acknowledgment, and appreciation, and strengthening relationships. 

Consider choices like a stylish or personalized journal, a wooden pen, different flavored tea, a beverage sipper, and custom-made mugs. These options show a perfect example of simple but practical as well. 

4. Personalize gifts

Gifting generic items such as gift boxes with similar thank you notes, chocolates, cookies, and jars can make the recipient feel not valued.

Personalizing gifts is important, as it shows that you value them and have taken the time to understand the interests of your employees or clients. It’s easy to add a personal touch to the gifts, such as adding personalized messages or notes or any normal gifts can be turned into meaningful gifts.

5. Maintain professionalism

Maintaining professionalism is another best practice to follow while gifting to employees or clients. It’s important to give professional gifts rather than gifting over personal gifts, no matter how close your relationship is with clients or colleagues.

Choose gifts that are sophisticated like a stylish water bottle, something homemade such as a massage bar, etc, that convey appreciation and commitment.

6. Gifting at the right time

Timing is essential in corporate gifting. Giving gifts during off-season holidays, sensitive periods, or after bad events will make the gifts not acceptable.

It’s important to note the right time to give gifts. Not all recipients celebrate all events at the same time. Be mindful of each recipient's right moment to gift so you can ensure a positive gesture.

7. Align with company values

While gifting, align with your company’s values to make your brand identity visible and convey a particular message.

So, while choosing gifts, try to prioritize your company’s value in it. Such as giving gifts that promote health and wellness, or gifts that contriute to personal well-being and productivity like organizers or journals.

8. Plan ahead

Avoid rushing to get gifts, that lead to last-minute poor choices. To avoid creating such situations, plan beforehand what to buy for each recipient according to the occasion. 

If it’s a client, choose occasions like when you want to show gratitude for their business reaching a specific time frame. Or an employee’s work anniversaries and appreciation gifts.

9. Respect culture

One of the easiest ways to offend someone is by gifting them something improper to their culture. Know your giftee or clientele very well before gifting something that can create disaster.

10. Choose environment-friendly gift

Corporate gifting that does not symbolize sustainability can affect brand values. It can create less of and negative impression. So, choose gifts that are sustainable and depict a greener future.

The above discussed are some of the best practices to follow while choosing the right corporate gift. Following these steps eases the process of selecting gifts that will help in maintaining valuable business relationships.

If you are looking for gifts for corporate gifting companies in Dubai, visit Mardiny and choose the gifts that go with your recipient’s preferences.