GUESS was founded in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Drawing on European influences, the Marcianos redefined denim with bold, innovative designs. One of their first creations was the 3-zip Marilyn, a stonewashed, slim-fitting jean that quickly gained attention. Bloomingdale’s was the first department store to embrace the brand, placing an order for two dozen pairs. They sold out in just hours, marking the beginning of a remarkable success story.

GUESS soon became synonymous with a youthful, sexy, and adventurous lifestyle. Over the years, the brand captivated audiences with its iconic advertising campaigns, turning unknown faces into some of the world's most recognizable models.

Today, GUESS is a global lifestyle brand, offering a full range of denim, apparel, and accessories in over 100 countries worldwide.

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